31
Aug
Google rankings don’t just look at how well you’ve optimized your site. User engagement also plays an essential role. Optimizing your website for crawlers and bots is just one part of ranking well on a Google search. Many business owners and new marketers overlook the fact that the way real people behave on your site matters too. So, which comes first, user engagement or better search engine rankings? It turns out, the two actually go hand in hand. You know that higher rankings on Google can lead to more engagement by presenting your content to more people, but to get…