Advertising MiniSeries Half 3: How You Can Flip One Weblog Put up Into 11 Recent Content material Items
all that stuff you are speculated to be placing on-line to advertise what you are promoting? It looks as if numerous work, would not it? Reality: it’s!Properly, this is a method to make that rather a lot simpler and preserve you from getting content material fatigue: reimagine your one piece of content material into many others.If you’re advertising for what you are promoting, it is at all times useful to search out methods to make use of the content material that you just spend a lot time and vitality creating in additional methods, in new methods. Here is how one can flip one weblog into 11 new items of content material:
Video’s the way in which to go when selling on social media, particularly on Fb the place video is prioritized of their algorithm. Take your submit and:
Create a enjoyable reality or fast tip
Demo what you shared
Do an interview to convey one other perspective to the identical subject
Jazz it up with graphics, even animation: PowToon, Animaker, and GoAnimate are instruments you should use
Recap the weblog submit to hit the highlights and emphasize essential factors
You may even do extra: share the video on totally different platforms. In the event you do the primary video on Fb Dwell, then additionally add the video to YouTube and Medium. Share it in your web site as a part of your sources. Embody the video in a brand new submit on a associated subject. Use your video script as the premise of a social media submit. See how one can take advantage of your video?
Flip the textual content of your weblog right into a podcast episode. You may even take the audio of your video that you just simply reimagined and make that your podcast.
Linked-In’s SlideShare has been described because the YouTube for slide reveals. Take your weblog content material and make it right into a collection of slides, after which submit the slide present on SlideShare. Remember to optimize with key phrases and a click-stopping title. Embody a name to motion (CTA) to make it only. Boost your slides with some nice visuals!
Talking of visuals, you possibly can create some good ones out of your weblog submit: memes, stats, or display photographs to make an essential level. All are nice social media content material which you can share in your platforms, or in your web site.
Take that content material a step additional by making your submit’s key factors visible with an infographic. Platforms like Canva or Piktochart make infographics simpler than ever to create.
Folks love to finish checklists, they usually give an exquisite construction to one thing you’re instructing in your weblog submit.
Are you able to flip your weblog right into a template that folks can use for their very own conditions? A template is a worthwhile information, and when it is branded, it is an ongoing reminder of what you are promoting.
Develop your weblog content material right into a webinar. Boost the speaking head method with interviews, Q&A, or panel discussions. This content material can change into evergreen, serving to you to attract folks to your web site and giving you a chance to collect e mail addresses on your future advertising efforts.
Like webinars, e-books will be developed from a collection of weblog posts or by increasing on only one. Both means, you get to share your experience in a deeper means which you can with a single weblog submit.
You may take that experience sharing even additional by creating a web based course out of your authentic weblog submit. Some matters are simply so deep, the one method to do them justice is to actually dive into the content material. You may create flagship content material for what you are promoting with the inspiration of a single weblog submit!
New weblog posts
Evaluate your weblog posts and see the place there could be gaps or alternatives to enter extra depth. Prompt new weblog submit matters! You may even replace older weblog posts in order that the knowledge is present.Think about turning your one weblog submit into 11 new items of content material. You’ve got simply elevated your productiveness and your attain 11 instances!You may see the numerous potentialities, proper?Reimagining your content material will not be solely artistic, it’s environment friendly and efficient. It offers folks quite a lot of methods to attach with you and on totally different platforms. It builds your model and spreads your influence by way of elevated search engine marketing and visibility on-line.Let me know the way you are reimagining your weblog posts and different content material – go away a remark, and have enjoyable taking part in with concepts on your content material!