The opposite day I watched that Seinfeld episode the place Jerry put himself in a scenario the place he needed to take a lie detector check.(he was relationship this woman cop and she or he requested him if he watched the TV collection “Melrose Place” which after all he lied and stated he did not, however she did not imagine him so he needed to take check)So he was speaking to Elaine and he was telling her “what can I do? Maybe I’ll try to beat the machine”, and she or he stated, “who do you think you are – Costanza?”So he stated “now wait a minute, you’re onto something – I got access to one of the most deceitful minds on the planet – George Costanza!”So he goes to George and asks him “Teach me how to beat the machine”To which George replied “sorry, I can’t do that – it’s like asking Pavarotti – teach me how to sing like you” so Jerry goes on his means to determine by himself methods to do it, and George elements from him with the sensible phrases:”Jerry – it’s not a lie if you believe it”So you might have heard that phrase earlier than however this jogs my memory of an attention-grabbing story -I’ve a good friend that needed to take a lie detector check as a part of a job software.So this man’s like so trustworthy… like too trustworthy, and one thing very attention-grabbing occurred there -Earlier than the check the technician that operates the machine instructed him:”OK now, if we ask you a question about whether you did or you didn’t do something… if you’re not %100 sure it’s better you say “I am unsure” or “I could have accomplished that… ” than to say something that the machine would interpret as a lie”So like I stated this man’s completely nerdy-honest so he is so freaked out as a result of he retains excited about that… “well what if I’m saying something that’s a lie maybe I think that I did but I didn’t… “Backside line – after 2 or three instances that he failed the check they declared him unfit for the job – despite the fact that he was trustworthy (!) simply because he freaked out about the entire scenario.And if you consider it from a persuasion and manipulation perspective – what truly occurred was they planted that seed of worry and doubt in his thoughts.So there is a very beneficial lesson right here about persuasion and manipulation for you enterprise house owners that I discovered from the good marketer Dan Kennedy, which is how one can higher persuade your viewers by understanding how our thoughts works -See there are specific darkish feelings in all of us OK?I do not care for those who’re Mom Teresa – you’ve got some type of skeleton in your emotional closet (or no less than just a little bone in your shoe… )And whenever you attempt to persuade an individual, you actually wish to faucet into these deep darkish feelings of his.Look, for instance, on the oldest and most refined persuasion system there may be on the planet – I am speaking about faith -Faith is predicated on planting seeds of worry in folks to steer them to transform (heaven and hell), in any other case – why be good folks proper?So when you consider “how can I better persuade my audience?”Take into consideration what deep darkish feelings does your market have concerning your services or products…Take into consideration how one can agitate them, methods to poke at them and worsen them, make them take into consideration this stuff and get all of them emotional about what you are speaking about.Backside line – that is what is going on to steer them.The extra emotional weight your prospect carries with him concerning your promotion – the extra probably he’s to be satisfied he wants what you are promoting.
